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Dole Foods Inc.
Shelf Talks, Display Design, and Product Redesign

Shelf Talks |  Display Design  |  Product Redesign
Client: Take our existing brand look, design a more enticing small sized Shelf Talk that speaks the luscious tate of our divine mixed fruit. Comes in many flavors, so all fruit will work in your compositions. Some brands maybe specific at certain grocer locations. Capture the shopper with beautiful color and also display our product in a new light with ideas of Shelf Talk launches via email and social media along with in store representation.


Madplanet solution: When Dole came to Madplanet for a possible product redesign, they also wanted to see what we had in store for new Shelf Talks. We presented them a full display design of how they would look and be applied. We used cutouts to display different fruit flavors in a lively manner using backgrounds or ribbons to show awarded fruit compositions in tropical light. In the product redesign phase, we visualized a high end makeover of the traditional fruit cups. Their product has won many awards over the competition, so the new look must reflect this. The client loved it and were almost ready to put it into production.

 


 

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