COLLATERAL DESIGN: We decided to use a masculine color combination where the copper gold was a metallic and painted on a recycled dull stock so we can use tricks of the trade to make it vibrant and special to stand out from the competition. The silhouette of a jet turbine was a graphic element used on both IDs for Jeteffect and VLJFX, yet both are subtly different. Wind flow from graphic line element gives the piece motion as with other Corporate ID elements. The client loved it. This market launch folder kit is a serious upgrade from a more common folder piece they had prior. This brochure sports an inclusive pocket that seals the marketing kit inside so items won't fly out onto the runway when showing jets.